My first blog was a travel blog. Nancy and I were working and travelling around Australia & New Zealand and, like so many others, we blogged about our down-under experience. The audience: Family and friends. Number of daily visitors: 3-5.
In 2004 there was no Twitter, and LinkedIn and Facebook were the new kids on the block. Still, it was good fun. We were passionate about our travel adventures and we enjoyed uploading the pictures we took with our 4 megapixel Sony Cybershot.
Four years later we settled down in Western Australia and started a business. The Panaceum blog became part of the new practice website.
In the early days the blog attracted 20-30 visitors per day, but after a while the number grew to 40-60. Connecting the blog to the practice social media accounts made a big difference. I learned a lot about content – what works and what doesn’t.
In 2013 we decided to move back to Queensland and I left the practice. I began to focus more on my Doctor’s bag blog (it’s good to see the Panaceum blog is still very much alive).
Keeping a blog going is hard work. There is no ‘easy way’ to do it. The competition is fierce and as there are many great bloggers out there, it’s not that simple to get noticed.
I really enjoy blogging – which helps of course. I am fortunate to work in an industry that’s a constant source of inspiration.
Slowly the visitors number started to climb to 80-100 per day.
But just as I thought my blog was taking off, writer’s block hit me hard. My creativity was gone. I didn’t blog for a while. The longer I didn’t post anything, the more attractive the thought of deleting my WordPress account.
English is not my first language and I often struggle to find the correct words. So, I argued, why not save myself the trouble and stop blogging altogether?
One evening I was reading an article about writer’s block. It was the break-through I needed. The author, Jeff Goins, simply said: “You overcome writer’s block by writing.” His message was short & sweet: It doesn’t matter what you write, as long as you get going.
That’s what I did and somehow it worked. Before I knew it, the inspiration was back and the blog ideas started flowing again.
The first time my daily visitors number reached 1K, I couldn’t believe it. I thought it was a one-off, just luck, but last month over 15,000 people visited Doctor’s bag.
Although I want people to read my posts, it has never been my goal to get more visitors – nor do I think the hit counter is a measure of success. I enjoy producing content that makes others think. If it leads to change – even in the smallest way – I’ve reached my goal.
There will always be people with more writing talent, better posts and more followers, so I try to keep Bill Gates’ words in mind:
“Don’t compare yourself with anyone in this world… if you do so, you are insulting yourself
But there is one thing that is more important than anything else…
The best tip
The one thing that determines success in blogging, and in many other ventures in life, is perseverance. It is important to follow your passion. But if you enjoy writing, the best tip I can give you is: Don’t give up.
Everybody has a story to tell, so keep writing. You will get better at it and people will find your blog.