Category Archives: Social media

GPs beware: political spin ahead

The Minister for Health issued an interesting warning for GPs

A great quality tool for health bloggers, podcasters and patients

This tool has the potential to take health blogs and podcasts to the next level.

An easy introduction to Twitter

A guide for new Twitter users.

Top Australian GP Bloggers 2015

The 2015 list of amazing Australian GP Bloggers.

Why the ‘You’ve been targeted’ campaign against the co-payment was so successful

Small acts, when multiplied by millions of people, can transform the world.

Melbourne 16 May 2015: Unique healthcare social media event

I’m very pleased and honoured to give away some of my best blogging tips and secrets at the Medicine Social Event.

Should health professionals discuss patients online? (poll)

Take the poll now!

3 topical examples confirming why health professionals should be online

We need more health professionals promoting reliable information in the online space to counterbalance untrustworthy health messages.

The no. 1 blogging tip you should always keep in mind

The one thing that determines success in blogging…

Doctors discuss their own care on Twitter

Just when I thought I had seen it all, the Royal Australian College of General Practitioners organised its first twitter chat for GPs.

How to create a blog that makes a difference

A slide show with essential tips and tricks for health care professionals who want to to start their own blog.

How social media is changing the healthcare landscape

In the last years we have seen surprisingly influential social media campaigns signalling a shift towards more transparency and accountability in healthcare.

Amazing Australian GP Bloggers, 2014

The one and only list of Amazing Australian GP Bloggers, 2014!

Participatory healthcare has only just begun

Health consumers are getting smarter and better organised, using the latest digital technologies. Are health professionals keeping up?

Is your organisation ready for social media?

Social media is not without risks, but it can be an effective tool if used wisely.

Why blocking social media is not the answer

  I am a strong proponent of open access to social media. I feel the decision to block staff access to e.g. LinkedIn or YouTube is often ill-advised, and it’s not beneficial to organisations in the long run. Many times I’ve heard the following reasons for restricting social media usage at work: “We don’t want […]
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Wrap-up: 3 things I have learned from AHPRA

And so the AHPRA Action came to an end this week. The Medical Board announced on Wednesday it would work with the other Boards to change the advertising guidelines. The media statement: “(…) practitioners are not responsible for removing (or trying to have removed) unsolicited testimonials published on a website or in social media over which […]
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New AHPRA Action campaign kicked off on Change.org

EDIT 28/03/14: SUCCESS! THE MEDICAL BOARD ANNOUNCED ON WEDNESDAY THAT IT WILL CHANGE SECTION 6.2.3 OF THE ADVERTISING GUIDELINES. THANK YOU FOR TAKING PART IN THE AHPRAaction CAMPAIGN! The AHPRA Action campaign has stepped up a notch. Medical Observer is now media partner, the protest action has a new logo (see image) and a new […]
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Why it is important for AHPRA to get this right

Working in health care is often a balancing act. Everyday I am walking a fine line between, for example, not requesting too many CT scans for people presenting with a headache, and at the same time not missing that rare brain tumour. If I fail in the first case Medicare will know where to find […]
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Enough is enough (AHPRA video)

We need your help! The AHPRA advertising guidelines for health practitioners must be changed. Sign the petition here. Thanks! EDIT 28/03/14: SUCCESS! THE MEDICAL BOARD ANNOUNCED ON WEDNESDAY THAT IT WILL CHANGE SECTION 6.2.3 OF THE ADVERTISING GUIDELINES. THANK YOU FOR TAKING PART IN THE AHPRAaction CAMPAIGN!